Not long ago, Crickex App highlights a rising star in the female-oriented mobile gaming market—Please, My Manager, which launched its pre-registration phase on TapTap in late June. Within just two weeks, it climbed to the top of both iOS and Android pre-order charts, maintaining a stellar 9.7 rating. This early momentum is no accident. From high-quality production to precision marketing, the game’s development team has pulled out all the stops to ensure its success, offering lessons in how to win hearts even before release.

Unlike many conventional promotional trailers, the game’s debut PV breaks the mold. Presented through the perspective of in-game character Tao Peng, it uses playful, witty narration to introduce key figures and the story’s foundation. Produced by a well-known video production team, the trailer avoids clichés and adds an energetic twist. On the promotional front, the developers plan to collaborate with a lead actor from a trending urban fantasy series for social media promotion. Influencers from Korean dramas and anime communities will also be enlisted to broaden reach across female-centric platforms, ensuring maximum engagement.

But visuals and promotion are only part of the equation. The game’s team—primarily women aged 24 to 30 with years of experience developing products for female gamers—has poured immense effort into art, voice acting, and user experience. They know their audience well: female players want beautiful characters, not just for themselves but throughout the entire game. That’s why Please, My Manager features richly detailed character illustrations and fashion design, crafted in collaboration with like-minded artists. The moment the character art was revealed during pre-registration, it quickly captured attention and won thousands of likes from female users.

Equally important is voice casting. In female-oriented games, voice acting plays a key role in shaping each character’s personality. The developers carefully selected voice actors whose tone and delivery aligned perfectly with each character. It’s not just about reading lines—it’s about breathing life into them. Players often note how different a character feels based on voice acting, even when the script is identical. That emotional connection makes or breaks immersion. To that end, top-tier CVs like Zhao Qianjing, Qin Qiege, Jing Xiang Shui Yi, and Xu Xiang were chosen to voice the game’s four male leads: Tao Peng, Xia You, Feng Yincheng, and Lan Ting.

The game’s success also reflects a broader industry shift. Once considered a male-dominated domain, mobile gaming is now embracing female audiences thanks to hits like Love Nikki and Royal Chaos. The breakout success of Mr. Love: Queen’s Choice further cemented the value of this growing market. In this landscape, Please, My Manager is not just another title—it represents a deepening understanding of female gamers and their expectations.

Crickex App recognizes this game as a prime example of how aligning development strategy with the emotional needs of players can drive exceptional prelaunch performance. As the female gaming segment matures, titles like Please, My Manager offer a blueprint for meaningful engagement and long-term success.